Affiliate marketing is an effective tool
that allows you to multiply the number of orders from advertisers in the segments of e-commerce, financial products, online services and travel services. Even if the program is launched, but you need to achieve greater results, there are mechanics to increase the effectiveness of the offer.
Client
“Sotka” is one of the largest online schools in Russia with a profile of preparation for the OGE and the USE, a resident
of “Skolkovo”. According to the results of 2022, the school was among the top 10 EdTech services (Education
Technology – educational technologies) for preparing for final exams. The educational platform also helps students
master complex subjects from the high school curriculum and learn programming and chess.
In Sotka, preparation for exams is carried out using a subscription system that is unique for the EdTech market. Clients
are offered a single price for studying four required subjects.
Over the seven years of its operation, the online school has graduated 645 students with a perfect score and helped
more than 21 thousand students pass the Unified State Exam with 80+ points. Over the entire period, the platform has prepared more than 136 thousand students for exams, and the training programs have collected over 8 thousand reviews.
TasksAdmitad and Sotka how to
- Increase turnover multiple times.
- Achieve the sales level of your closest competitors.
- Reduce business dependence on seasonality.
In the online education segment, there is a peak in demand from late August to October and in January. To do this, Admitad needed to develop a strategy for promoting the offer among webmasters that would allow attracting new users in advance and increasing brand awareness all year round.
Features of work
“Sotka” developed an affiliate program in “Admitad” through c level executive list an agency. However, this format of cooperation did not
suit the advertiser: the online school wanted to quickly develop the offer and test hypotheses for attracting webmasters.
In order to try out various mechanics for developing an affiliate program, the advertiser turned to Admitad managers
and used the many years of experience and expertise of the affiliate network employees.
Implementation
Process optimization
The first step in implementing the strategy was the google reviews a website page transition to direct cooperation with Admitad. This accelerated the
resolution of many issues and redirected the freed-up funds to increase rates for webmasters.
At the time of starting work with the business platform, Admitad and Sotka how to the advertiser issued promo codes
to webmasters for a month. Affiliate network specialists suggested extending the validity of promo codes to six months or a year to avoid the need for their monthly renewal.
Attracting webmasters
To interest partners in working with the “Sotki” offer,Admitad and Sotka how toAdmitad employees suggested introducing a fixed remuneration rate. The advertiser phone database switched to the automatic order verification mode and the prepayment format for advertising platforms. This accelerated the process of receiving remuneration and increased the attractiveness of the offer in the eyes of webmasters.
To increase the offer’s recognition among partners, the client used the program promotion tools on the platform: banners in the webmaster’s personal account and program catalog, email newsletters, blog articles and media. “Sotka” regularly participated in thematic festivals of the partner network with special conditions for webmasters and received an additional promotional offer.