A lead form is an application form that a user fills out directly on a social network. You can find your audience and ask them to leave contact information for further communication right in the feed. To do this, you need to set up an advertising campaign with a lead form, which will be publish in the form of posts and stories. Step-by-Step Guide Potential clients do not even need to leave the site – the form is fill out right on the spot.
In this article, we talk about how to create a lead form on Facebook and Instagram, how to place an ad, and where to look for contacts left by customers.
How does a lead form work?
Since the lead form can be fill in on a social network, you do not send the client to the site so that he leaves his contacts there. Now you can collect telegram data , get answers to questions of interest, conduct surveys and much more without leaving the social network.
Launching ads with lead forms for Facebook and Instagram takes place in the Ads Manager interface.
How to create a lead form for Facebook?
A lead form is one of the brand advertising formats that is publish on behalf of the company’s page on a social network. If the company’s Facebook page has already been created, you can immediately proceed to setting up advertising – we will tell you about this below. If not, then first create a page.
Creating a page
Before launching an advertising campaign, you need to create a page. Step-by-Step Guide This is where people will come, view the feed and content, and study your company’s services and products. You will be able to launch new advertising projects and manage them in the page settings.
Creating a Facebook Page
Create your brand page on Facebook. To do this, click on the “Pages” section, and then on the blue button with a plus “Create a new Page”
1. In the page information, add a title.
Select 1 to 3 page categories that describe the company’s area of activity.
3. Add a description so people immediately phone number lt understand the benefits and goals of your brand . Step-by-Step Guide Tell them what the company does and what it strives for. The description should be no more than 255 characters. Facebook does not show how many characters are left in reserve, but this is not such a big deal.
4. Click “Create Page”.
You can add pictures, contact information and other important data after this page creation.
5. Go to the Ads Manager tool.
6. Confirm your payment method. You can actually do this when you set up your ad. The service won’t charge you until you launch your ad.
7. Select the desired page on behalf of which you will publish the ad.
Be sure to read the service’s policies carefully, especially the section “Your obligations to Facebook…”, so that neither the main information nor the content violates the rules and does not get banned.
Read also: Forms or chats on the website – what generates more leads?
Launch of an advertising campaign
Let’s move on directly to creating an advertisement from scratch:
1. Click the plus button “Create”.
2. Select the campaign objective. Step-by-Step Guide In the future, when launching advertising campaigns, you will test different options, and this gambling data time for lead forms, select “Lead generation”. Only this objective allows you to add instant forms to ads – forms that ask users for their name, email, phone number, location and other information that you specify in the settings yourself.
3. Below in the window you can specify the name of the campaign and the ad group for convenient personal navigation in campaigns and ads.
4. Click the Continue button.
Setting up an advertising campaign in Ads Manager: choosing a campaign objective
5. Set up A/B testing and budget optimization if desired.
6. Click Next.
7. In “Lead generation method”, select “Instant forms”: clients will fill out forms immediately, applications will become leads. If you want to be called, select “Calls”.
8. Select the page to promote. If you are publishing lead ads for the first time, the service will definitely show you a window with the terms of use of lead ads. Carefully study the rules, agree to them if your goals and methods of achieving them do not contradict what is written, and continue creating ads. Read also: Social Conversions: 11 Ways to Generate Leads from Social Media
Optimization and display
Select one of the optimization methods for displaying ads:
Leads — a way to get more leads. Specify a benchmark price — the average price for a target action. Step-by-Step Guide you don’t have a price target, the entire budget will be spent on getting as many leads as possible.
Leads for Conversions is a way to get higher quality leads that are more likely to convert . The control price is already automated to get the maximum leads, i.e. it uses the entire budget.
Read also: Lead Conversion Rate (LCR) and 15 Ways to Optimize It
Budget and schedule
Set the advertising budget for the campaign. Choose a convenient spending format:
The daily budget is the amount that will be spent each day. The amount is approximate, meaning it will not always be the same as what you set.