When you’re running PPC ads, you typically set a daily budget for your ads so you don’t eat up your overall budget at once. Daily limits ensure that you spread your budget out over a few days, weeks, or months so you can reach more people over time. So, let’s […]
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Think again. In this post, we’ll answer your burning questions like: Why don’t I want to have too many keywords. How do I find the right keyword amount. Sign up for our email list to get the latest tips and tricks on how to improve your marketing campaigns. How many […]
Your brand or purchasing your products doesn’t offer much value to your business and its email marketing strategy. You can learn more about improving your average unsubscribe rate for email with these resources: How Often Should You Send Your Emails? 7 Email Segmentation Strategies You Should Use 5+ Tips for […]
=Running A/B tests on your subject lines. Experimenting with different sender names and email addresses. Changing send times, whether time of day or day of the week. Trying different email lengths Personalizing email subject lines. Making subject lines more concise and transparent. If you’d like to learn more about improving […]
Wednesday and Tuesday performed when it came to open rates — even when looking at some business-to-business (B2B) email marketing benchmarks.Best email open rates by day. <p class=’content-break’></p> <p> Tuesday and Wednesday are tied at 50.” width=”1024″ height=”768″ /> It’s critical to achieve a high open rate because that’s the […]
Which covers industry averages for: Open rates Click-through rates (CTRs) Unsubscribe rates Bounce rates Start comparing your company’s performance to your market’s average now! Table of Contents Email marketing benchmarks: Terminology Email marketing benchmarks: Overall averages Email marketing benchmarks: Industry Email marketing benchmarks: Open rates by day of the week […]
have already proven their interest in your company by purchasing from you before. A good retargeting strategy for existing customers is to encourage them to buy things related to what they previously purchased, or to recommend things they might like. So for example, if someone buys nails, you could recommend […]
Please come back to our website,” so, if you want users to click on them, you have to give them specific actions you want them to take, and make it easy for them to do so. The first thing you need to do to craft a riveting CTA is to […]
you can create an easy way to retarget people who visit your site with new ads. 2. Use email lists The other major way to establish a point of contact with site visitors is to create email lists. The easiest way to do this is through email capture forms on […]
They just need another nudge. Enter retargeting ads. Digital retargeting is an advertising method where you send ads to people who have previously visited your website, encouraging them to come back and convert. But how do you make that work? How can you make your retargeting ads the best that […]
