Collaboration with micro- and nanoinfluencers is an effective way to promote new products. Such bloggers have a small but devoted audience (from 1,000 to 50,000 subscribers), and engagement often exceeds that of large bloggers: up to 16% versus 3-5%. Microinfluencers’ fees are low, which is very important for startups.
An example of advertising integration for a Collaboration with opinion small blogger
5. Collaborations with other companies
Collaboration allows you to pool resources, expand your audience, and offer unique products to customers of both parties. Joint advertising also helps reduce costs, since each party is responsible for its part of the work. For example, when delivery services and restaurants join forces. Restaurants receive orders, and delivery services earn money on transportation.
Here are some more examples of successful collaborations.
- Flower shop + coffee shop : selling flowers in a cafe saves visitors’ time and attracts new customers.
- Bookstore + Bakery : Host events with free baked goods and coffee. The bakery gets exposure and the bookstore attracts more people and increases sales.
- Accessories workshop + clothing store : such a collaboration expands the store’s assortment, gives customers the opportunity to create unique looks, and the master has a new sales channel.
4 tips for successful promotion
It is important to use not only standard marketing techniques, but also tricks that can significantly increase the effectiveness of the campaign.
1. Start-of-sales promotions . Offer discounts or fax lists a limited number of items at a special price for the first buyers. This will create a scarcity effect and encourage people to make quick purchases. For example, you can offer a discount on the first 100 orders or gifts for purchases within 24 hours of the start of sales.
Example of a promotion at the start of sales
2. Gamification . Introducing game mechanics such as contests, quizzes, and quests helps attract attention to the product. Valuable prizes, discounts, or free samples can beCollaboration with opinion offered as a reward. This approach often causes a viral effect, with participants telling their friends and acquaintances about the contest.
Example of prizes from Bauer
3. Work with first-time buyers . Support those whoCollaboration with opinion are ready to try a new product and share their opinions. Offer discounts or small gifts for force control haptic technology creates posted reviews. They will help build trust with other buyers. To make reviews more honest and objective, give buyers bonuses for any opinions – both positive and negative. This will create an atmosphere of openness and help improve the quality of the product.
4. Use User-Generated Content (UGC) . User-generated content is videos, posts, photos, stories, reviews that customers share with the business owner personally or on social media. Ask people to post photos and videos of themselves using or showing the product and tag you on social media. Then post the materials on your accounts or website. Such content is more trusted than traditional advertising. Remember that you need the consent of the author to post UGC content.
Conclusion
Bringing a new product to market is a difficult but phone database doable task if you approach it wisely. The main thing is to understand exactly what your target audience needs and be able to show them what makes the product unique. It is better to use channels that arouse interest and generate demand. It is also important not to forget about the first reviews – publish them everywhere, share them on social Collaboration with opinion networks and use them in advertising. And finally, be ready to quickly respond to changes and adapt strategies to the market. This is the main path to success in a competitive environment.