A good example is Coca-Cola. This logo was created by Frank M Robinson in 1886. He used a flowing style and two Cs because he thought “the two Cs would go well with advertising.” The result was a timeless and recognizable logo that is still used today. Coca-Cola has gone through several rebrands, keeping its iconic script intact and making only minor changes, such as adding color or rectangular frames.
4. Versatile
Logos should not be considered individually, but rather within your overall branding strategy. Is the logo available in multiple color schemes and in black and white? What about in other media? Would it look good printed on small business cards, or would it look good sprinkled across the front of a store?
Let’s take a look at Google’s logo. Google uses a sans-serif typeface that is easy to scale and adapt to different sizes. They also all have a unique color scheme that makes them easily recognizable as Google brand, even if they are styled to fit other products (Gmail, Maps).
Who Makes the Purchasing Decisions
By giving their brand a unique ‘mascot’ and combining it with vibrant color choices and a minimalist design, Starbucks struck the perfect balance and created one of the most memorable brand logos of all time.
3. Timeless
An effective logo should remain timeless. It should not reflect the latest trends or be . Using a timeless logo buy phone lists will save you the resources and effort of rebranding your logo every few years.
5. Appropriate
Finally, an effective logo must be relevant and appropriate to the company’s values, image, and products/services. It must convey your brand voice and identity and align with your target audience.
What industry does your target customer belong to
An example is Baskin Robbins. The brand used vibrant pinks and blues to match its fun, childlike branding. This is a great fit since you sell ice cream and your target audience skews young. In Phone Number LT contrast, luxury brand Cartier kept its logo simple and elegant with clean cursive letters. This was to convey the brand identity of elegance and sophistication.
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Designing your logo according to these principles will help you create a successful small business logo that will grab the attention of your customers.
