Here’s a quick exercise: Think of a popular brand you know. It doesn’t matter what brand it is – McDonald’s, Nike, Apple, etc. Perhaps the first thing that comes to mind is the brand’s logo. If the brand’s logo comes to mind right away, it means that you have done your branding well.
A logo can determine the success or failure of your business. Ultimately, the logo is the first thing customers see and is the element that reminds them of the product or service. A unique and well-designed logo can definitely give you an edge over your competitors, which is especially necessary for small businesses that are already competing with big names.
So what exactly makes an effective brand logo? What separates great logos from not-so-good ones? And how do you create a logo for a small business, especially with limited resources? Let’s take a closer look now.
What makes a great logo design
Before creating your own logo, you must first understand the five principles telephone biz of great logo design. The same principles apply to all businesses, small or not.
The average human attention span has now been reduced to 8 seconds. Simple, easily recognizable logos are still best because they can easily grab the consumer’s dwindling attention.
Think of the McDonald’s logo. Although it is a simple design using the letter M, the combination of an eye-catching font and purposeful color choices makes the letter M so strongly reminiscent of McDonald’s that even a three-year-old child can now recognize the logo.
How Often and How Much Do You Buy This Product
An effective logo should be simple enough to remember when you first see it, but Phone Number LT unique and impactful enough to stand out from the crowd.
One example is the Starbucks logo. Although it has no obvious connection to coffee, we associate the green siren with one of the largest coffee chains in the world. According to Starbucks owners, the use of the siren symbolizes that people are drawn to coffee because it is an irresistible temptation. This logo is also related to Starbucks’ history because its hometown was a port.
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