Acceptance Tests Before choosing the final name, carry out acceptance tests with the target audience. Although, objective is to evaluate the acceptance and perception Have access to cutting-edge technology and solutions of the target audience in relation to the pre-selected names.
Name registration After choosing the final name, don’t forget to register it with the competent bodies to guarantee the legal protection of the brand.
Use of metaphors and symbols This approach uses names constructed from metaphors or symbols to convey a message or idea to potential customers.
The choice of technique
This query can be made on the website of the body responsible for naming registration in Brazil: the INPI (National Institute of Industrial Property) .
4 main techniques used in naming development 4 main techniques used in naming development The choice of technique or approach to naming a product, service or brand depends on the BTC Number Data business’s value proposition, its target audience and commercial and marketing objectives . See the 4 main ones that you can use when creating names for your products, services and brands.
This approach uses names
Word combination It consists of joining from metaphors two or more words, or parts of words, to create a new and unique name. For example: Facebook, which combines “face” and “book”, or Netflix, which combines the words “internet” and “flix”, English slang Canada WhatsApp Number List for the word film. 2. Descriptive names This technique makes use of names that clearly describe what the company does and the purpose of its products or services , such as Airbnb, which stands for Air Bed and Breakfast, a clear reference to a hosting service. 3. Use of metaphors and symbols This technique makes use of names that clearly This approach uses names constructed from metaphors or symbols to convey a message or idea to potential customers.