In the 80s it was incredibly difficult to get your name out there. The way charities worked was to try to get flyers or get people to donate cash. With the internet, a lot has changed. There are more charities than ever before. So this begs the question of how do these charities get their message out there while still being authentic?
Over the past year, we can see that there has been a significant increase in charities in the United States alone since the introduction of Facebook in 2006 ( source ).
Everyone has a story to tell, but there is a limit to how much money people can donate to a good cause. Like all commercial companies, b2b email list nonprofits need to differentiate themselves in the same way that an SMB does. This can be done through content creation (telling your story with written words or compelling images ) or by taking a unique approach that benefits both sides of the equation (the donors and the organization).
Nothing in this world is perfect
To get the word out there in this day and age, it is obvious to use social media platforms to get your word out. Since there is so much content out there already and everyone is fighting for an audience, an authentic concept is very important. If you are looking to build your content organization then go 100% top content marketing trends you need to know for that. Don’t be afraid if the video doesn’t have the highest production value or isn’t as smooth as the commercial made by Unicef. Authenticity comes from you as a person and how you deliver the message to your audience.
When you are trying to translate your message, caseno data try to focus on a specific audience. Find your niche, once you understand this, it becomes easier and easier to understand where the attention goes. You will quickly discover what these groups are interested in. This will give you enough ammunition to create and build your content. You will be amazed at what you can find on Social Media just by using a hashtag!
Spreading the word
Once you know what your vision is and what your voice is, what’s the next step? What kind of content are you going to create around your organization? When you look at the current trend, having a live talk show or running a podcast is very popular. There isn’t a lot of content on these platforms (as of this writing, if you’re reading this in 2021 the tables may have turned). But if talk shows aren’t your thing, you can still consider storytelling. The whole point of content is to create something that gives value to the recipient.