How to do content marketing for e-commerce

The migration of Smart Shopping campaigns to PMax Until practically May 2022, all e-commerce Shopping campaigns were Smart. Performance Max was then launch as a new type of goal-based campaign. This allows advertisers to access How to do content marketing for e-commerce their entire Google Ads inventory in one place, completing search campaigns and helping customers find their store across different Google channels like YouTube, Display Network, Search, Discover , Gmail and Maps.

Also read Marketing strategy: how leading companies use the internet How was this comparison of PMax and Smart Shopping campaigns? It is important to say that PMax campaigns emerg from the upgrade of old campaigns, that is, Smart Shopping How to do content marketing for e-commerce campaigns were automatically migrat (with a few clicks) to Performance Max campaigns.

How to do content marketing for e-commerce

After that, I analyz the period in which PMax campaigns went live versus the previous period, using the same conversion strategies and segmentation by brand and product category. The diagnosis was made between June 1, 2022 and January 31, 2023 compared to the period from September 29, 2022 to May 31, 2022. During the Poland WhatsApp Number Data period with PMax, there were approximately: 2.3 million clicks 146 million impressions R$2.4 million invested R$ 105 million in conversion value (revenue) In the beginning, a lot of learning the algorithm In the first 30 days, the machine was still learning from the changes.

The campaigns had the “handbrake on” and were timid. At the same time, although in the learning phase, PMax campaigns already showed signs that they would deliver better results. Also read Digital Marketing: What to expect in 2023 PMax for E-commerce: after seven months live After the transition period, with the campaigns running 100% and without any more “tests”, the results I gathered are the following.

The machine was still learning

Poland WhatsApp Number Data

While the total cost (investment in campaigns) grew 25%. Sales increased considerably As the main objective of the campaigns was sales, the results obtained were positive. Total conversions recorded from Google Ads campaigns (PMAx) rose 102.14%. The conversion cost fell by 37.97%. The conversion rate grew by 122.03%. The revenue USA WhatsApp Number List obtained through PMax campaigns, in turn, increased by 96.79% from one period to the next. ROAS (Return on advertising spend, in English, or return on advertising expenditure) jumped from around 27 to around 43 – that is, for every real invested, R$43 in sales returned .

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