The LGPD establishes guidelines for the processing of personal data, placing consent at the center of its structure. To do so, it is necessary to ensure compliance, thus avoiding penalties for violating the rules. In this text, we will help demystify and elucidate the best practices for consent management. Read on and find out how to stay compliant with the LGPD.
Consent must be explicit
The request for consent from the data subject must be clearly. The use of buttons for user confirmation is the simplest and most mobile phone number data updated 2025 way to. Provide this consent, but it can also in writing, depending on the platform used to collect it.
However, caution should be exercised when preparing the type of request, avoiding pre-checked boxes or implicit consent. Another practice that should be avoided is the defect in consent and practices that confuse the data subject. In addition, it is also important to provide detailed information about the purpose of collecting such data, explaining the reasons for the request. Authorizations that are generic may end up being revoked.
Do not make it difficult to withdraw consent
When we talk about consent management, it is important that the data subject has the possibility of accessing the revocation process in a way that is as ecommerce offers: what works and how to start smartly? as the authorization process. The procedure for withdrawing permission must out quickly, free of charge and easily.
Another situation that may involve this refusal is that of changes in the purpose of the data. In this case, the controller must inform the data subject in advance about such changes and facilitate their revocation, in case the data subject disagrees with the changes. A good way to facilitate the process in general is to include visible links and buttons on your platform, allowing access and change of preferences.
Keep records up to date
According to the LGPD, the burden of tw list that consent was in accordance with the provisions lies with the controller. For this reason, it is extremely important to maintain an up-to-date record history. Information about users who consented to sharing their information, on what date and for what purposes is essential. In cases of audits and legal disputes, having this data is essential.
Ensure compliance in a simple and organized way
Consent management is a process that requires attention. Establishing a culture of compliance with the LGPD not only avoids fines and sanctions, but also strengthens the trust of data subjects. Invest in tools that facilitate consent management, provide training to your team, and regulate processes with best practices.