Your presence on social media, you need to ensure you have an established brand identity. Brand identity is critical to social media selling because people want to know who’s selling to them. Prospects want to understand who you are and if your company values align with theirs. The first thing you’ll want to do to establish your business’s identity on social is to add a profile photo and cover photo (if applicable) to your profile to help people recognize your company. You’ll typically want to use your logo for your profile photo, so people can recognize your brand immediately.
Your cover photo has a little more flexibility
You can feature a graphic related to your company, photos Qatar WhatsApp Number Data of a new product, or a holiday-themed photo. chewy profile brandingYou’ll also want to establish your brand identity in your posts, too. If you post visual content, it should fit with your business’s style. Chewy, a pet supplier, uses animals in their posts to further solidify their brand. Additionally, they use graphics that reiterate their fun and casual company attitude.chewy branded post 3. Share relevant content If you want to know how to sell on social media, start by sharing relevant content.
Sharing relevant information helps
You provide helpful information to your audience Croatia WhatsApp Number List and keep them engaged on your social media page. When you share content, make sure it’s industry-related. You don’t want to share content just because it’s trending or popular, unless it’s relevant to your business. We’ll use Chewy as an example again. With the holidays right around the corner, they decided to share helpful information about whether dogs can have cranberries. chewy social content 4. Engage with your prospects on social One of the most critical social selling strategies involves engagement. If you want to build relationships and get your audience to buy your products or use your services, you need to interact with them regularly.
