Google AMP is a mobile-optimized web page format designed to load quickly on mobile devices. However! AMP pages have been criticized for being difficult to develop and less user-friendly than other mobile-optimized web page formats. Furthermore! Google has been accused of using AMP pages to give preferential treatment to its own content in search results. As a result! many web developers and publishers have decided to avoid using AMP.
Also check out my other interesting article on Ranktracker: ” How Google Works and Why the Future of Search Could Kill Small Businesses .”
It was a waste of time and resources.
In 2015! Google launched Accelerated Mobile Pages (AMP)! a project that promised to make mobile web pages load faster. Four years later! AMP is generally considered a failure. The initiative has been plagued by technical issues! low adoption telemarketing data rates! and a general feeling that it was a waste of time and resources. AMP was designed to improve the browsing experience on the mobile web by making pages load faster. However! the reality has been quite different. AMP pages are often slower to load than regular mobile web pages and frequently break important features like search and social sharing. Furthermore! there are few AMP pages. Google has tried to force publishers to adopt AMP! but most have resisted. The adoption caseno data rate is estimated to be around 1–2%.
It was never really that effective in the first place.
It was implemented to make web pages load in the fast-paced world of entrepreneurship faster on mobile devices! but it didn’t take off as Google had hoped. There are several reasons for this! but the main one is that most people don’t really care about speed when it comes to web pages. As long as the page loads eventually! most people are happy. Google AMP was also difficult for many website owners to implement! which is why it never caught on. Additionally! Google advertisers often found it very difficult to advertise due to network caching issues.