value content at the top of its search results. In an attempt to counteract SEO techniques that try to trick the algorithm! Google has designed the EAT concept to improve the search experience and rank websites with expertise! authority! and trust higher than those without.
To ensure that only the highest-quality content reaches the top of search results! Google has set the bar high and now looks at everything. You can’t get away with just entering the right keywords and perfect meta descriptions. Average content just isn’t enough.
What is EAT?
EAT is an acronym that stands buy telemarketing data for “expertise! authoritativeness! trustworthiness.” This term comes from Google’s Search Quality Rater Guidelines and reflects the three qualities Google looks for to determine the quality of a website.
It’s not an algorithm! but rather a framework used by Search Quality Raters to provide feedback to Google to improve the search experience. It’s documented in the Google Search Quality Rater Guidelines (QRG) and ensures the effectiveness of Google’s ranking algorithm.
For any website that sells products or provides hong kong phone number information that could affect users’ happiness! health! financial stability! or safety! Google wants to ensure they offer accurate and relevant information. These are typically B2B or YMYL (Your Money! Your Life) websites that can affect a person’s well-being. The search engine has a responsibility to ensure that the information obtained through Google is useful! diverse! credible! accurate! and not misleading.
Why is it important?
If you’re familiar with Google’s search build credibility with reviews algorithms! you’ll know that Google prioritizes one thing: delivering an optimized customer journey and experience. Google has changed the SEO game! and now! the path to domain authority is ensuring your site can deliver what it promises. Your SEO strategy can’t just be a way to increase traffic to your website. You need high-quality content written by an expert! and your site must provide a great search experience.
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You have to convince Google that your content is legitimate and that none of it is potentially harmful to a searcher.