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How cookie management can protect your company against LGPD fines

Cookie management: Cookies play a crucial role in the operation of websites and in personalizing the user experience. These data files facilitate the identification of users, the presentation of targeted content, and the measurement of audience. However, the use of these technologies must be carefully managed to protect the rights of individuals and comply with the LGPD. Find out how cookie management can help you protect user data and avoid fines and sanctions.

Cookie banners

It is very likely that you have whatsapp data  come across a cookie banner, as this mechanism is usually found on a wide variety of websites. They are the simplest way to make the holder aware of the use of their data, as well as providing greater control over it. The banner serves as a transparent and easily accessible tool.

Best practices for cookie banners

First level banners: 

Second level banners:

  • – Categorize cookies according to their purpose and describe it;
  • – Program a different type of consent for each purpose;
  • – Disable cookies by default;
  • – Explain how to disable cookies in the browser;

Cookie policies

Maintaining the principle of tw list and ensuring that users understand. How personal data is processed can be greatly by creating a cookie policy. One of the ANPD’s recommendations is that this. Document should provide information on the purposes for which personal data. The retention period and whether it is with third parties, among other aspects indicated in art. 9 of the LGPD.

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