A good example is when a hospitality industry, such as a hotel or resort, forms an in-kind partnership with a photographer to provide photography services and accommodations to the winner. Both businesses can increase awareness and gain exposure to each other’s potential customers.
The insights gained from the collected data alone can be very helpful in formulating future marketing techniques and methods to provide better value to potential and existing customers.
Media partnerships can help you maintain search rankings in your industry, increase brand awareness, and get a higher return on investment from your target audience.
Advertise your video
Another common type of media partnership is providing in-kind promotional b2b phone lists consideration through contests or sweepstakes.
Teaming up with a media partner can open up a variety of opportunities for you to leverage and promote products from both your business and the media partner while giving your viewers a chance to win.
Competitions or freebie opportunities are always a great way to drive more engagement, but you can have an even bigger impact if you can tie in with a media partner.
Let’s say you have a good, overlapping audience for the content your media partner provides. In this case, you need to develop a way to increase exposure by offering in-kind promotions where you can win prizes.
In-kind Media Partnerships
After creating your video, it’s important to promote it. Share your videos on your social media channels and embed them on your website. Encourage Phone Number LT your employees and customers to share your videos with their networks. If you have a lot of followers, use paid promotions to reach more viewers.
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