SaaS technology SEO has two main goals: Optimize your website so that it can be easily crawled and indexed by Google and other search engines Improve the user experience of your website, from mobile responsiveness to fast loading speeds to other factors that keep your audience on your site longer.
Technical SEO optimization
for SaaS can be a very broad (and technical) topic, but this checklist designed for non-technical marketers by Search Engine Journal can help you. In the SaaS world, technical optimization is arguably c level contact list even more important because all competitors are already tech-savvy and have functioning websites.
3. Optimize Rich Snippets
The third step in developing a strong SaaS SEO strategy is optimizing for rich snippets. Rich snippets provide additional details in search engine results, such as star ratings, images, or price data security in the age of artificial Intelligence information. These details can increase your listing’s visibility and increase click-through rates.
SEO and the use of schema markup
help increase the likelihood that your website’s rich snippets will appear in search results. What’s relatively new for Google is how they now include rich snippets on certain queries. According to b2b reviews SEMRush, nearly 12% of all search results are now feature-rich snippets.
Rich or featured snippets placed
above the highest ranking positions can steal a lot of traffic. So, how can we become rich snippets? There are three main factors: The keyword itself must have a rich snippet. Tools like Ahrefs can surface keywords with rich snippet opportunities. Over 99.5% of rich snippets come from pages that already rank #1 for that keyword.
The page is properly formatted
using structured data markup, which essentially assigns properties and properties to all elements on the page. Look for opportunities for rich snippets and optimize your pages accordingly. This guide from Backlinko may help you further in this regard. 4. Link Profile The fourth step in developing a strong SaaS SEO strategy is to build a strong link profile.