What is Media Buying – To be able to run a sustainable business, you definitely need a lot of promotional activities. You can carry out these promotional activities through various media such as television, radio, newspapers and also other digital media. Activities like this are important to expand the reach of your market audience . Carrying out promotional activities will also help businesses gain increased brand awareness. In the end, the business conversion obtained will also increase as a result of the domino effect of the previous causes. These promotional activities can only run smoothly if they are carried out through the right media. So how do you determine the right media for promotional activities.
What is Media Buying?
Media buying is any intermediary used by business people or companies to promote their business. Generally, this process involves buying and selling advertising space or broadcast time on certain media. You can define certain media Netherlands WhatsApp Number List here as television, radio, newspapers, magazines or digital media. Also Read: Advantages and Disadvantages of Digital Ads MinTiv understands this definition from the definition of media buying provided by Investopedia . The general purpose of using media buying is to plan, buy, and also manage advertising on certain media. In media buying itself, you will find at least 6 stages. The 6 stages are; Media research. Media selection. Price negotiation. Media buying. Monitoring. Evaluation. It is important to carry out these six stages in a structured manner to get maximum advertising results.
What are the Benefits of Media Buying?
In fact, MinTiv already explained the benefits of this media at the beginning of the article. It’s just that MinTiv explains these benefits in general. So, to broaden your insight, below MinTiv will explain the 5 benefits of media in detail. Anything?. 1. Increase Brand Awareness The first is that media buying can make your business reach a wide audience. Those who are your Colombia WhatsApp Number List target audience will be aware of the existence of your business. Through this media buying , you can easily place your business in a strategic position in the midst of your audience ( brand positioning ). 2. Increased Business Conversion Next is your business conversion to increase. Yes, this is a further impact of increased brand awareness . Customers will know what benefits they get from using your product/service. The Unique Selling Point of your business is a big consideration for them when making transactions.
