A lead is contact information about a potential buyer obtain filling out a short questionnaire containing several items (name, email address, contact phone number, etc.
Lead generation is primarily a search for potential clients who are most interest in a specific offer (service or product). By receiving contact information from such a user, New Opportunities for Organizing you can use it for subsequent sales. Leads can be most effectively generat using advertising traffic and landing pages .
Landing Pages for PPC Traffic
A visitor who lands on a landing page create for lead generation fills out several form fields, providing some information about themselves. The data receiv allows the company or webmaster to build the right marketing country email list strategy for each potential client individually. New Opportunities for Organizing As a rule, leads can be process in two ways: by sending out a mailing (email marketing) or using telemarketing (direct telephone sales).
One of the main rules for generating a successful lead is: “Require a minimum of information from the visitor.” Leads with a large number of fields “scare off” potential clients – some are embarrass by the prospect of providing personal data to strangers, and some are simply too lazy to fill out large forms. Often, a webmaster only needs to know contact information – name and email/phone number. Everything else is more reliable to find out in person.
The process of working with the lead management system (Leads CRM)
1. Getting Starte
To start processing the receiv leads, select the “My Leads” section in the main menu of the LPgenerator service.
Leads CRM from LPgenerator
Depending on their status, leads are mark in different colors:
Blue – New Lead
Gray – lead in process
Green – successfully processe lead
Red – offer rejecte
2. Displaye information
You can customize the display of the data that is most relevant to you using the Column Customization tool, New Opportunities for Organizing which allows you to add or remove columns such as Name, Email, Company, and others.
Setting up speakers
3. Order and filter leads
You can order phone number lt of leads by date, name, email, phone number, and so on by clicking on the appropriate category.
Change the order of leads display
You can also set up filtering by the time of receiving and processing leads by selecting a date in the calendar.
Filtering leads by dates
From this same menu, it is convenient to filter leads by status and the version of the page from which it was sent.
Filter by statuses and landing page variants
In order for the “filtering rules” to take effect, do not forget to save the changes by clicking the “Apply” button.
Applying settings to display leads
4. Working with the lead
Once you receive a lead, it becomes available for processing.
The lead is ready for further processing gambling data immediately after receipt.
In the “Update Status” section , specify the status of the lead processing (“New”, “Rejected”, “Called and left a message”, “Successfully processed”, etc.) by selecting from the drop-down menu.
Lead Status Update
If necessary, leave a comment (note) about the progress of work with the client (wish, clarification, etc.). To save the note and status, click the “Add comment” button.
New Opportunities for Organizing All changes that occur during lead processing will be noted in the Event History section.
History of events relat to the lead
In the “Data” section , you can change any information that. The user entere into the lead form when filling it out.