Link building is the most difficult part of a campaign

For many SEOs, 

A Twitter poll created by Brodie Clark in 2021 confirmed this.

A Twitter poll created by Brodie Clark in 2021 confirmed that link acquisition is the hardest part.](image11.png)

This isn’t a new problem for SEOs

and many have long struggled to gain high-authority backlinks from relevant websites and publications in their industry.

A quick look at the popular SEO forum whatsapp lead WebmasterWorld shows threads discussing how to do link building as far back as 2000.

Thread on WebmasterWorld discussing whether directory links can be crawled and help SEO efforts](image1.png) ( Thread on WebmasterWorld discussing whether directory links can be crawled and help SEO efforts).

This article discusses what link building is, why google map seo is a method for making people struggle with acquiring quality backlinks, how SEO link building has evolved over the years, and what link building strategies are effective and work in 2022.

What is link building?

What is link building? SERP](image12.png)

In SEO, link building is the process of acquiring new backlinks with the goal of increasing and/or positively influencing your website’s search engine rankings.

The “building” part of the phrase comes from the fact that historically SEOs manually built links to their website(s) in a variety of ways.

Sometimes an SEO company would use automation tools like ScrapeBox to build links on a larger scale.

ScrapeBox Tool](image5.png) (Image source: ScrapeBox )

Nowadays, many SEOs prefer to use the term “link building,” especially if they only employ whitehat link building techniques and strategies .