What is Conversion in Digital Marketing Terms?

What is Conversion – Digital marketing is a method of marketing products or services through digital devices. Whether it’s using software or using hardware. In it, you will find many important terms. You must learn these terms to increase your understanding in choosing the right digital marketing strategy. One of the many terms you must understand is conversion. Yes, you must have heard this word often. is one of the basic terms that is often encounter in many digital marketing materials. This term is familiarly heard together with other terms such as niche, audience market, target market, segment market, customer journey, brand awareness, brand perception, unique selling point and others.

What is Conversion?

Conversion is a process where visitors to a website, application or other digital platform turn into customers after taking certain actions that you want. The specific action you want here can mean visitors buying a product, filling out a Argentina WhatsApp Number List form or sharing the content with others. This understanding gives us a clear picture that conversions do not have to be calculat on sales metrics alone. Other metrics such as forms fill out by visitors can also be categorize as conversions. Something can be said to be a conversion if it fits your own marketing goals. in digital marketing has a very important role. Its biggest role is to help you as a businessperson to measure the level of effectiveness of previous digital marketing campaigns.

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How to Perform Conversion Analysis

Actually, there are many ways to carry out conversion analysis. You can do it manually, for example using a digital customer book. Record every transaction that occurs in your business excel . So that you can more quickly maximize Japan WhatsApp Number List the free tools provid by Google, namely Google Analytics. Google Analytics itself will be very suitable for those of you who choose a web marketing type of marketing channel . Google Analytics is able to analyze the source of website traffic. From which platforms visitors access the website, along with the locations of the most users. In the conversion itself there is a formula that you must know. The formula itself depends on the specific type of action you are classifying as a conversion.

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