What is Word of Mouth – As a businessman in the digital era, you are definitely required to be able to understand various digital marketing channels . Starting from web marketing, social media marketing, and also digital advertising. Of course, you hope that the strategy you choose will be able to meet the KPIs previously set in the marketing plan . Through digital marketing, the reach of your market audience will be much wider than using traditional methods. Using digital marketing will also help you more easily track conversions, or track the effectiveness of the customer journey . But, did you know that in fact indirect digital marketing can give you the main benefit, namely increased conversions. Digital marketing is often done to build a good brand perception among potential customers first.
What is Word of Mouth Marketing?
In simple terms, we can understand word of mouth marketing based on its meaning from English to Indonesian. Word of Mouth means Mouth to Mouth, Word means words and Mouth means Mouth. In terms of terms, using the Philippines WhatsApp Number List definition given by Kayako , word of mouth is the simple act of sharing information with people you already know. The simple action in question is recommending certain products to people closest to you. A slightly different definition is given by Investopedia. Investopedia says that word of mouth marketing is a situation where customer interest in a product is reflected in their daily dialogue. This means that the product is always mentioned when certain individuals chat with those closest to them.
Benefits of Running Word of Mouth Marketing
Actually, there are many benefits you can get if you carry out this marketing strategy. What’s more, this strategy is in line with the reasons why customers buy your products. Recommended by buyer friends. Positive feedback from Russia WhatsApp Number List previous buyers. The brand is familiar and often discussed by the general public. The brand is referred by famous influencers . The reasons above arise because the brand has been widely discussed by the general public, or is indirectly integrated with word of mouth marketing strategies. Of the many benefits available, MinTiv will explain the main benefits of word of mouth marketing. The main benefits are; Brands get free promotions. Help businesses save more operational costs, especially for campaign/advertising purposes. Helping brands to improve their good name/ brand perception in a positive direction in the eyes of customers. Brand awareness has increased drastically.
