Profiles in Google My Business, Yandex Directory, geo-services help promote both products and companies. Especially restaurants, cafes, coffee shops, clinics, beauty salons, flower shops, massage studios and similar businesses for which location is important.
Cards are most important for b2c services
What is important to do:
- upload high-quality images of the entrance area and interior, photographs of the results of the service or goods provided;
- add a description and fill in as many fields as possible. Don’t forget the current price list;
- regularly post news, promotions, and event announcements;
- Create a Google My Business Q&A section so customers Optimize business profiles can get additional information directly from search engines.
If you prepare carefully, your promotion will be more successful.
Ways to promote a little-known or new product
There are several proven methods for promotion that are best used in combination.
1. Content Marketing
A good way to attract attention is to provide useful information. Content marketing will help here. You can post articles, videos, infographics, posts on social networks. The main thing is to show how the product solves real problems of people. The content should be clear, useful and not overloaded with unnecessary information. It should answer the questions that interest the audience.
Examples:
- organic shampoo – infographic showing how its ingredients improve hair health;
- Fitness products – videos with workouts that use the promoted products;
- smartwatch – an article about 5 useful features of smartwatches and how they can improve your well-being.
As an example, Zen is an accessible and quite convenient platform for content promotion.
2. Targeted advertising and SMM
Social networks are a good opportunity to quickly reach your target audience online. You need to not only regularly post interesting content, but also interact with users, respond to their messages and participate in discussions. The more involved the audience, the faster the interest in the product grows.
A couple of years ago, “Take Charge!” introduced a completely new product to the market and began actively developing social networks
For example, if an advertising agency provides an ORM (online reputation management) service, it can use the following ideas for stories and posts:
- the “Reviews and Sales” section – examples of job function email database how reviews increased companies’ income;
- The Power of Reviews section – how to research reputation and what valuable data can be obtained;
- The “Behind the Scenes of ORM” section features fascinating stories about ways to work with reputation.
You can also supplement SMM with targeted advertising and customize it according to many parameters: age, interests, location, marital status, and others.
3. Contextual advertising
If a new product can be found by some keywords with this innovative haptic approach harnesses Optimize business profiles demand in Yandex, it is worth connecting search advertising. But if the product is not yet being searched for, the search campaign will not be effective. In this case, it is better to launch coverage advertising with payment for impressions with audience targeting by demographic parameters, interests, geography.
One of the largest platforms of the YAN is Avito
Noticeable and attractive banners, videos and animations will introduce users to the new product, bring the first visits and orders from the site. Then you can set up look-alike in Yandex to attract a new audience that is similar to the current customer base. The tool helps to expand advertising coverage without losing quality, which is very important in promoting a new product.
To simplify the work, you can conduct both targeted phone database and contextual advertising from one account in the automation service click.ru . It has more than 20 tools to speed up and simplify the setup, including creative and text ad generators based on AI. In your personal account, you can combine campaigns on popular and lesser-known sites. Together with Yandex Direct and VK Advertising, you can launch advertising in Google Ads, Yandex Business, Promo Pages, 2GIS, SberAds, etc.
Users of the service have access to a free “Marking Wizard” , more than 100 tools on the advertising services marketplace , as well as the opportunity to become a member of the affiliate program and receive a reward. You can track all the necessary KPIs on customizable dashboards.