The trading and producing B2B market is becoming increasingly active online. It is therefore important to have a good B2B Website . The only question is: What should a good, successful B2B Website meet? You may already have a website, but you wonder why you are not generating any requests. Or perhaps you have numerous vacancies online on your website, but ultimately no one applies. At Sigma Solutions we have long understood that building a successful B2B Website can be challenging. After all: no company is the same. This blog makes it clear what you should absolutely avoid and what you should pay attention to when having a B2B Website made.
1. Start with the strategy behind your B2B Website
There are many companies that think about a new B2B Website and start with the web design right away. However, it is much better to start with an underlying strategy. Websites that are successful, respond perfectly to the needs and challenges of potential customers. The first step is therefore to evaluate the company objectives. The sales and marketing objectives are an extension of this. The objectives of the B2B Website tie in seamlessly with this, because during the introductory meeting with our potential customers we already discuss with you in detail what the goal should be for the realization of the new B2B Website. Based on this, we work out an extensive we will realize sustainable growth and online success through your new B2B Website.
By also mapping the buyer journey of personas, it becomes clear which information needs there are in which phase. The result is that the B2B customer gets a face and it becomes clear what the challenges are. On the B2B Website you can respond to this by referring to these challenges, so that recognition is created.
2. Create relevant and distinctive content on your B2B Website
By first determining the strategy, it also becomes much clearer what the need for content on the website is. What information is the website visitor looking for? In addition, do keyword research around buyer personas to find out which search whatsapp number database queries are used around needs and challenges. This differs from traditional search engine optimization that is much more focused on products or services. By creating content around the needs and challenges of personas, the B2B website is also found in earlier phases of the buyer journey.
Relevance
Relevant content is not only nice for the visitor, but also for yourself. Google gives your website a higher ‘score’ if it contains relevant content. This is one of the principles of B2B SEO. Suppose someone searches for ‘injection molding’ and your B2B website is full of relevant content about injection molding. There is a good chance that your website will end up high in the search results.
Distinctive
Google and other search engines like something else: distinctive content. This means that you need to place distinctive, well-written content on your B2B website that shows your expertise. Another way to share your expertise with your (potential) customer in an attractive way is to write a case (study). Practical examples appeal to the imagination of your potential customers in the right way and convince them that they have come to the right place for their challenge.
How does Sigma Solutions do this?
In addition to the technology of your B2B website, content also has a high priority at Sigma Solutions. This ensures a lot of organic traffic on the B2B Lead management system – new opportunities for organizing sales via lpgenerator website. The content that will be placed is also taken into account in the web design. We create separate pages for this, such as a news page, blog page or case page. Of course, our specialists write according to the SEO criteria, because our goal is to generate more leads for your company.
3. A B2B Website with a good user experience
Perhaps an open door, but a good user fanto data experience is of course an absolute must have. This ensures that your website visitors can easily navigate through your B2B website and that it can also be viewed well via a smartphone or tablet. The specialists at Sigma Solutions achieve this with a fully responsive web design, where the website automatically adapts to a phone or tablet.
4. Focus on generating leads
Okay, now you know who your target audience is and you now have interesting content for them. In addition, you have created a user-friendly B2B Website. Ultimately, this does not directly result in new customers. The point is that you are going to generate leads with your B2B Website: potential interested parties in your product or service.