Your B2B website offers the opportunity to communicate all of your organization’s products and services to the outside world. In addition to providing information and search engine optimization! the products on your website can also function as an effective lead generator. In this blog! we will delve deeper into what a lead is and how your product pages can deliver these leads to you.
What is a lead?
A lead! also known as a prospect! is a (contact) person rcs data from a company who has shown interest in your products or services. This can be done by submitting a specific request on the website! such as a quote request or request for more information. A lead can also show interest in your product or service in a less specific way! for example by downloading a product brochure. Even data from the website visit! such as click paths! visited pages and duration per page can be considered by the provider as signals of a potential customer.
The importance of forms
As mentioned! a download of a product brochure can indicate a potential new customer. The as yet unknown website visitor gives off signals that the complete guide to lead scoring. Part 1 can indicate interest in your company. Identifying this lead is of great value to your sales department. But how can the download of a PDF on your website provide contact details? By using a download form on your website! you have the possibility to request all desired information before a lead downloads the document. This can be as simple as just an email address. In this way! sales has insight into the interest of the lead and they can actually follow up on this lead.
Lead data directly to your Sales Representatives
As an Online Business Partner! Sigma Solutions has its own CMS: Accessify SaaS . Within this software! we can compose your download form agent email list according to your wishes. To ensure that the sales department of your company immediately receives the contact details of the lead! an email is automatically sent from the CMS. In this way! the start the follow-up of the lead. In this way! your website functions as a product catalog for interested website visitors and an automated lead generator that can deliver leads to you 24 hours a day.
Your website as an automated lead generator
Curious how Sigma Solutions as an Online Business Partner can transform your organization’s website into an automated lead generator? Contact us for a no-obligation consultatio