SEO is a crucial part of B2B marketing. 49% of B2B marketers are using SEO as part of their marketing strategy, according to Sagefrog’.
Even in the current saturated market, Search Estonia Phone Numbers Engine Optimisation can significantly increase your website visibility, attract potential customers, and drive business growth. confirm this — SEO and organic traffic generate more leads than any other marketing initiative.
Not sure where to start with SEO?
Get a comprehensive understanding of SEO fundamentals in this beginner’s guide. From on-page and off-page SEO best practices to top-notch tools and essential KPIs, you’ll find everything you need.
Understanding SEO: Core principles
Before diving deep into the details, let’s start from the very beginning.
What is SEO?
SEO is an acronym that stands for Search Engine Optimisation. It involves a wide range of optimisation strategies to improve website visibility in search engines.
SEO’s primary goal is to boost web page rankings for target keywords, ensuring that the pages appear in front of potential customers when they prompt a relevant search query.
The 3 pillars of SEO: On-page, off-page, technical
In broad terms, SEO can be categorised into three primary groups: on-page, off-page, and technical SEO. Each of these plays a vital role in SEO. Here is a breakdown:
- This refers to the strategies used to optimise the elements Austria Phone Number List of your website that are under your control. These could include keywords, meta titles, tags, heading structure, internal linking, and content quality.
- This is the practice of improving rankings by optimising the “outside” of the website. Common tactics include link-building activities, social media marketing, and more.
- As the name suggests, this type focuses on the technical aspect of the website, ensuring that search engines discover, crawl, and index the web pages correctly. This involves activities such as page speed optimisation, structured data implementation, etc.
How search engines work: Crawling, indexing, ranking
Considering the fact that Google hasyou should understand that SEO is a long-term game. It takes time to see impactful results.
However, understanding how search engines work at their core will help you that’s aligned with SEO best practices. This, in turn, accelerates the ranking process.
In a nutshell, search engines follow a three-step process to discover, categorise, and rank content (a.k.a. documents or web pages).
Crawling: Search engines employ crawlers, also known as bots or spiders, to crawl the website and collect information. During the process, they navigate links, read the content and HTML resources, and identify new or updated pages.
