1. Add opt-in to your navigation bar
What’s the first thing a user sees when they land on your page? If you have a standard website, it’s the navigation bar. While new visitors may spend more time exploring your home page, people who have visited your site at least once industry email list before are more likely to immediately turn to the menu.
And if these users aren’t leads yet, they definitely should be. Tricks to Increase Profits That’s where your navigation bar can help you point them in the right direction by linking to one of your most compelling lead magnets .
If your navigation bar offer requires a little more context to be compelling, redirect users to a short landing page instead of a regular form.
2. Each of your articles (even old ones) should inspire action
To ensure your old content continues to generate new leads, you need to update it regularly. Go into your analytics system and see which old posts are getting the most views. Make a list of the 10 most popular articles that are over a year old, then look at each one and determine where you can upgrade the content, add a lead magnet/call to action.
At the same time, check all the links, the ability to update old statistics, include updated information about your product or company, add new and relevant materials. Tricks to Increase Profits It may even be worthwhile to push the updated post to the very first page of your blog and share it with your audience again.
Please note: This is an update to an article originally published in late 2014 by Will Hokenga. The trends predicted in that post are no longer as relevant. Click here to download our free list of 15 Modern Landing Page Must-Haves”
3. Use the last chance to get a lead with the Exit Popup
What’s the one thing that will keep a casual visitor from leaving your site? Offer it to them in a pop-up when they try to leave.
To avoid annoying your current subscribers, customers and regular visitors, you can adjust the frequency of such popup appearance.
In any case, since this window only appears phone number lt when a person leaves the page, it is unlikely to be such a strong irritant. Plus, it might draw people’s attention to high-quality content or something they haven’t encountered before.
30 Examples of Exit Pop-ups That Convert
4. Save the Day with a 404 Error Page
The reason for the 404 error page to appear can be absolutely anything. But in all cases, it should help your visitors return to the right place.
Tricks to Increase Profits So, at a minimum, it should contain links to your most important pages. This will help orient people who know exactly what they are looking for.
But what about those who aren’t so sure — those who clicked on a bad link or an expired offer? If you don’t give them a reason to stay, they may just leave your site. Yes, this is another great place to promote your best lead magnets and offers.
LeadPages 404 Error Page: “Turn your error pages into conversion opportunities! Get your personal 404 Error Page Template to build your list. Download >>>”
How to turn a 404 page into a sales tool?
5. Place a surprise in the footer
Imagine someone has scrolled all the way to the bottom of your page and still hasn’t found anything that they find interesting. You have one last chance to reward their attention with something worthwhile.
In the example below, a photography site has a beautiful trigger image right in the center of its footer promoting a free starter kit for new subscribers:
5 Secrets to Creating an Effective Footer for Your Website or Landing Page
6. The logout screen shouldn’t be a dead end
Take a look at the traffic numbers for your login and logout pages. They may well be the ones that get the most traffic.
Typically, such pages only serve gambling data their intended purpose. However, while logging in is logical for visitors: they come here for one reason, logging out is where do users go next?
Your logout page is a great place to promote all sorts of offers. Cross-selling, upselling, special events—you can promote anything that makes sense for your users here. If you do this, set a reminder to regularly review the page to make sure it’s always showing the best, most relevant offer.
Upcoming Converted 2016 Conference Announcement on Leadpages Logout Page
7. Confirmation Pages Should Contain More Than Just “Thank You”
Like logout pages, confirmation pages also tend to have a lot of white space with almost unlimited potential. In fact, they’re even better because you know exactly what the person who landed on them just did.
It’s time to completely redesign your confirmation pages. Start by answering the question, “What would I like this visitor to do next?” Tricks to Increase Profits Then identify or create the ideal next step and empower visitors to take it.
10 Thank You Pages That Actually Work
8. Catch Latecomers on the “This Offer Has Ended” Pages
What happens when your special event or promotion expires? Usually, nothing. The promo page hangs around for a long time and becomes a dead end for anyone who lands on it.
But will anyone really find these pages? Think about:
- People who see your social media posts too late (due to algorithm quirks or deep scrolling through your feed);
- Email subscribers who were on vacation when you sent them this link (and now they’re clearing out their inbox upon their return);
- Doubters who have bookmarked your promo page to make a decision later;
- People who accidentally stumble upon your page in search results.
What do they all have in common? They are genuinely interested in becoming your clients.