In 2023, it will be more important than ever to keep up with the latest content creation trends and best practices. Stay up to date on changes to search engine algorithms , new social media platforms, and new content formats to keep your content relevant and effective.
Remember that creating great content is an ongoing process. Creating content that resonates and engages your audience takes time, effort, and experimentation. Continue to improve your content creation process and use data to inform your strategy moving forward.
These tips will help you create content that stands out in a crowded digital environment, engages your audience, and drives the results you want.
Hotjar has seen a 50% surge in searches over the past two years. It’s not just a few searches, it’s worth millions of traffic. How did they achieve this?
The power of topic clusters
How often and how much do you buy this product?
Topic clusters.
This strategy helped Hotjar generate a list of phone number whopping 80% of its traffic from organic search.
But the cluster strategy went beyond traffic to paying customers, which led to the company’s growth.
Shawn Porter, SEO and Content Strategist at Hotzar, says:
“Over the past few years, the number of paying customers has increased by 70% , and organic subscriptions have also increased by 130%.”
Hotjar organic traffic
If you want long-term growth of your content, creating a few articles here and there isn’t enough. That’s why many content teams are turning to topic clusters.
Who makes the purchasing decisions
This strategy involves creating a central pillar page that covers the main topic and several cluster pages that cover related subtopics in depth.
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Focusing on one topic cluster at a time can boost results across all of your content assets.
Let’s take Hotjar as an example. Hotzar produces content in groups called ‘Guides’, which consist of 5 to 8 documents to help buyers at each step.
Here’s how Hotjar created a cluster on the broad topic of “Customer Experience (CX Insights).”
Top of the funnel: Recognize the problem (need help understanding the customer experience).
