In a three-part article series, we will share a study by Retail Rocket Group on metrics to focus on to increase long-term revenue for an online store. In the first part, we discussed the problems that arise when assessing the LTV of online store users and how they can be […]
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In a three-part article series, we will share a study by Retail Rocket Group on metrics to focus on to increase long-term revenue for an online store. In the first part we discussed The problems that arise when assessing the LTV of online store users and how they can be […]
Personalization has revolutionized e-commerce and changed online stores beyond recognition. This is especially true for email marketing, where only those who have managed to genuinely interest the buyer receive the coveted click. Therefore, today the success of a mailing depends largely on the segmentation of the customer base. Case “World […]
For several years now, we have been hosting the Retail Rocket Science podcast. With e-commerce experts, and we always ask our heroes to recommend a book from. The field of business or fiction relat to professional activities, marketing, personal growth or professional development that has had a strong influence on […]
Impulsive buyers are both a pain and a joy for marketers and business owners. On the one hand, it is much easier to motivate them to make unplann purchases than rational buyers, on the other hand, you ne to make them an offer they cannot refuse, and most importantly – […]
By understanding how customers perceive your online store, you can influence your business performance, increasing its efficiency. So, it’s time to look at the statistics – we have collected interesting facts for you about how customers choose where to make a purchase, and what influences the perception of an online […]
Buyers are becoming more and more selective, and it is becoming more and more difficult to acquire a new client. In addition, it is no secret that attracting a new client costs much more. Than retaining an existing one, but nevertheless, a large number of online stores still. Do not […]
International coffee shop chain Cofix uses the Retail Rocket. Group loyalty management platform to award points to customers in the Cofix Club app. The company receiv a request to create a loyalty program for employees. To reward them for achieving KPIs. There were no ready-made solutions on the market, and […]
Online stores try their best to get the user’s e-mail address, offering various discounts and bonuses for subscription. And so the long-await addresses fill the subscriber base, but suddenly some customers start marking your letters as spam. Why users who once happily subscrib to the mailing list change their minds, […]
While Facebook is primarily a social media platform, SEO plays a vital role in its ecosystem. By optimizing your posts, you can increase their visibility, reach a wider audience, and drive traffic to your website. Here’s how to create SEO-friendly Facebook posts: 1. Use Relevant Keywords Research keywords: Identify relevant […]
