Which covers industry averages for: Open rates Click-through rates (CTRs) Unsubscribe rates Bounce rates Start comparing your company’s performance to your market’s average now! Table of Contents Email marketing benchmarks: Terminology Email marketing benchmarks: Overall averages Email marketing benchmarks: Industry Email marketing benchmarks: Open rates by day of the week […]
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have already proven their interest in your company by purchasing from you before. A good retargeting strategy for existing customers is to encourage them to buy things related to what they previously purchased, or to recommend things they might like. So for example, if someone buys nails, you could recommend […]
Please come back to our website,” so, if you want users to click on them, you have to give them specific actions you want them to take, and make it easy for them to do so. The first thing you need to do to craft a riveting CTA is to […]
you can create an easy way to retarget people who visit your site with new ads. 2. Use email lists The other major way to establish a point of contact with site visitors is to create email lists. The easiest way to do this is through email capture forms on […]
They just need another nudge. Enter retargeting ads. Digital retargeting is an advertising method where you send ads to people who have previously visited your website, encouraging them to come back and convert. But how do you make that work? How can you make your retargeting ads the best that […]
Recommendations over the brand, you can’t skip out on using user-generated content. To help you gather user content. You can utilize brand-specific hashtags or invite people to tag you in photos. So you can find valuable content to post. Create an advertising strategy If you want to do selling on […]
Comments and make your brand part of their conversation. In this example from Chewy, they responded to people who commented on one of their posts about their pet beds.chewy conversation engagementAs you can see by this example, they’re replying to customers who talked about their cat beds, as well as […]
Your presence on social media, you need to ensure you have an established brand identity. Brand identity is critical to social media selling because people want to know who’s selling to them. Prospects want to understand who you are and if your company values align with theirs. The first thing […]
Social media selling is vital because people are already looking towards social media to buy. Here are some stats that show how social media impacts buying: 90% of Pinterest users say Pinterest helps them decide what to purchase 80% of people got advice about a product through social media 74% […]
Find out information about products or services, it’s an excellent place for you to do social selling. On this page, we’ll answer the following questions: What is social selling? Why should I do social selling? How can I get started with social selling? P.S. Want to get insider insight on […]