So, you’ve attracted hundreds of potential customers to your sales funnel. You’re tracking every single one of them, but… Conversion is still low. The question arises: what’s wrong?
The most common reason for this is that you are wasting time on low-quality leads or on people who are not going to buy from you. Fortunately, there is a solution to this problem – it is building Highest Quality Leads scoring model. After studying whatsapp number list the text below, you will learn what lead qualification or Lead scoring is and how to calculate the lead rating.
Contents of the article
What is Lead scoring or lead qualification?
Why is lead qualification so important?
Five Lead Qualification Criteria
1. Lead source
2. Position in the company
3. Email responses
4. Content engagement
5. Lead mindset
What is Lead scoring or lead qualification?
Lead scoring is the process of assigning a score to leads (usually on a 100-point scale), with those with higher scores being the highest quality leads. Highest Quality Leads There is a list of criteria , each of which is awarded a score to the lead.
Here’s what it might look like:
Lead A: Visited your pricing page (5 points), submitted an inquiry (15 points), and watched your demo video (25 points). In total, their score is 45.
Lead B: submitted a request (15 points), but nothing else. Overall, his score is 15.
Which of the leads should you prioritize?
Lead A, of course. He has a higher score and seems more interested in buying.
Why is lead qualification so important?
Sales managers spend only a third of their time on sales. They spend most of their time on tasks that do not bring profit to the company.
Lead qualification can solve this problem. Repsly’s Gil Resnick explains, “We all know what the ideal lead looks like, but if we’re using a lead scoring model to help prioritize, Highest Quality Leads which prospects are going to be at the top of the list? You want to prioritize the leads that have shown the most interest in your product.”
Emma Valentiner of Lead Crunch also adds that finding more qualified leads has a long-term impact, as your sales reps get more satisfaction from their job because they are acquiring prospects they can actually sell to.
To summarize the above, you should focus on prospects who are more likely to make a purchase, rather than trying to convert those who are not interested .
Read also: What is lead scoring and how can it help increase sales
Five Lead Qualification Criteria
“It all comes down to measuring phone number lt how well the product fits a specific user and how strong their intent is to buy . Fit and intent are the foundation by which you determine which leads are qualified and which are not,” says Shane Barker
.
You can also use the following criteria when scoring leads:
1. Lead source
Did you know that 61% of B2B marketers say generating quality leads is their biggest challenge? Highest Quality Leads Identifying the channel where most of your potential customers come from is like hitting the jackpot.
“As a sales manager, the most important thing to me about leads is where they come from,” says G2’s Joe Arco. “The conversion rate for leads from different sources varies from 2% to 50%. People who come to a company through a friend’s recommendation are more likely to convert than people who fill out a form on a website.”
Srish Agrawal of A1 Future Technologies agrees with this approach: “Always check the source of your leads and have a tracking system gambling data in place to know where the best leads are coming from. This way, you can eliminate low-quality traffic or lead sources and focus on the ones that are performing the best.”
AeroLeads’ Pushkar Gaikwad puts this into practice: “For example, a user searching for the name of our program on Google should have a higher ranking than someone coming from other sources.”