How to map and standardize marketing tasks to achieve maximum team productivity and achieve even better results? Let’s explore this essential strategy.
Often, when talking to managers of marketing teams, we come across the absence of project managers dedicated to this sector. This is a common problem, as marketing teams often deal with a large number of complex tasks and tight deadlines. To optimize performance, it is crucial to stop and standardize the tasks to be developed.
If we analyze closely, we will realize that most activities carried out by marketing teams are, in a certain way, repetitive. This includes creating landing pages, setting up ads, posting on social media and producing content.
Instead of approaching each task from scratch each time you start a project, the secret to improving productivity is establishing well-defined processes at all stages.
Also read 9 common mistakes when managing digital marketing teams
The Importance of Processes in Marketing
Productivity in marketing does not mean starting from scratch with each project. When a new team member joins, for example, and has never had prior experience creating landing pages, it will take longer than usual to perform this task.
However, when a process is Brazil WhatsApp Number Data well documented, simply follow the previously established steps. This saves time, reduces errors and maintains the quality of work.
Mapping and Standardization: Creating a Work Mat
Mapping and standardizing marketing tasks is essentially creating a work mat onto which most of the team’s activities can fit. This mat serves as a guide, letting everyone know exactly what to do at each step of the process. From keyword research to creating ad campaigns, every step is detailed and organized.
This approach has several advantages
Firstly, it allows everyone on the team to be on the same page, working consistently and aligned to the project goals.
Additionally, it helps you identify UK WhatsApp Number List errors and bottlenecks easily, simplifying problem resolution. When something isn’t going as planned, simply check the process and identify where things may be going off track.