When you have a new daily budget. You won’t increase brand exposure, drive traffic to your site, or earn conversions. Not to mention, if your campaigns aren’t running, it can hurt your keyword performance. First, your high performing keywords won’t drive the traffic that they typically drive. These keywords share more of your budget, which means there is less room for that keyword to drive clicks. So, as a result, you may miss out on some highly-qualified leads. Second, your high performing keywords may not be able to reach people at the right time.
If you know your high-performing keywords
Drive the most traffic around noon, but your budget gets Australia Email List eaten up by 9, those keywords won’t get the chance to drive the valuable traffic you desire. As a result, your PPC campaigns may suffer because your keywords don’t have an adequate budget to maximize performance. 3. You may not be able to identify underperforming keywords If you have dozens of terms for each of your ad campaigns, it’s going to be challenging to determine which keywords are underperforming. Go back to our example where you have a $40 budget and 50 keywords.
If you have a few keywords that never
Get a piece of the budget, does that mean they aren’t valuable Arabia Email List to your business? No, not necessarily. It just means there isn’t room for those keywords to truly perform to see if they’re valuable to your business. On the other hand, having a $40 daily budget with 10 keywords creates more wiggle room to see keyword performance. So, if you use too many keywords, you won’t be able to nix less relevant keywords from your ad campaign. 4. It takes work to manage a lot of keywords When you have more keywords, you have more work for your business.
