This situation is familiar to many companies that create their landing pages hastily, Page and Increase Sales thinking only about the next step, such as lead generation, and often forgetting about the most important thing – how the landing page will affect the company’s sales in the future.
Such companies often receive a crowd of unqualified leads and waste time, effort and money on them. Is it possible to increase not only the landing page buy business fax broadcast number list conversion, but also sales in general? Yes, it is!
In our article today, you will find 3 tips from Gavin Bell for how to improve your landing page and gain more trust from your potential buyers even before the sales department starts working with them.
Contents of the article
1. Landing page text for lead prequalification
2. Photos of your employees and office
3. Informative confirmation page
Bonus: social proof
Instead of a conclusion
1. Landing page text for lead prequalification
Almost every marketer asks themselves, “How much should we spend per lead?” Cost per lead is an important metric, but you shouldn’t try to generate the most leads for the least cost.
Lead generation requires a balance between the quantity of leads and their quality. Page and Increase Sales It is not profitable for you to generate cheap, unqualified leads : it is a waste of your sales team’s efforts.
This is where your landing page comes in. You can filter out unqualified leads before they reach your sales team. There are two ways to do this:
- Write a text that attracts the target audience and subtly repels those who do not belong to it.
- State clearly and directly who your product is suitable for and who it is not.
Here’s a good example from Membership Academy. Page and Increase Sales On its landing page, the company tells who its services are and aren’t suitable for:
Before potential clients contact you, there are 4 questions you need to clarify:
- Budget: Does the potential customer have enough money to purchase your product or service?
- Authority: Can this person manage his or her company’s money?
- Need: Does he need what you offer?
- Time: How soon does he need a solution?
You need to answer all these questions in your landing page text to filter out unsuitable clients.
2. Photos of your employees and office
To convince a potential customer to make a purchase, you need to earn their trust.
Let’s say you’re in the healthcare industry. You run an advertising campaign, get visitors to your website, they fill out an appointment form, and your company calls customers to schedule a face-to-face consultation, but many people don’t answer the phone. They’re afraid to see a doctor they don’t know anything about. They sign up impulsively, and then experience classic buyer’s remorse.
Building trust with a potential buyer before phone number lt you even talk to them is a difficult task, but it can be done. Add photos of your employees or office to your landing page. This way, buyers will see who they are dealing with and where they will be coming.
Faultless Fitness wanted to attract not only athletes, but also Page and Increase Sales people who had never done fitness before. The club posted photos of the gym, personal trainers, and visitors on its landing page, and the landing page conversion increased from 4% to 11%.
3. Informative confirmation page
The confirmation or thank you page is the page a potential customer lands on after signing up, and too many companies neglect it.
Once the visitor has subscribed, redirect them to a page that confirms the action they just took: let them know that the subscription was successful. You can also repeat the benefits of your product or service: the visitor will most likely pay more attention to what they subscribed to.
By subscribing to your offer, a potential client is looking for a solution to their problem, and therefore, after subscribing, it is important to prompt them for the next step. You can offer the buyer an additional product or simply tell them what to expect from you: for example, that your sales department will contact them.
Here’s another example from Faultless Fitness. The confirmation page includes a link to a video of real people’s success stories, letting potential customers know what they can accomplish in the gym before they even speak to a company representative.
Bonus: Social Proof
Yes, we promised three pieces of advice. But for those who read the articles to the end, we have an additional recommendation in store.
Landing page visitors are hoping to find a solution to their problem. The goal of a landing page is to explain to them how and why you can help them. But no one wants to be a guinea pig, and it’s helpful to provide social proof , that is, to show that people have already tried your product and trust you because you helped them.
The website of the company “Pushok”, which produces custom-made furniture for cats, contains reviews with photographs:
Testimonials in video format are especially gambling data good because they seem more credible. But make sure that each video on your landing page serves a specific purpose: inappropriate videos can even reduce conversion.
There are many types of social proof on a landing page: logos of client companies, social media widgets, reviews, ratings, case studies, etc. Page and Increase Sales It is best to use social proof for a specific offer: for example, if you are a dentist and offer teeth whitening, provide reviews from people who have already used this service.
Instead of a conclusion
When creating a landing page , think several steps ahead. Remember that you are not creating a page for the sake of it, but to increase sales. The landing page is the first time potential customers encounter your company, and you will not have a second chance to make a first impression.