We live in turbulent times. Uncertainty surrounds us. The effects of the economic crisis that is already upon us, the possibility of new confinements, politics and on a personal level, of course, the fear of becoming infected. This may be more or less the cocktail that many of us have in our heads. All these ingredients have generated a completely different, and above all new, scenario . Nobody is clear what is going to happen in the coming months or years. And this is what has to agitate us marketers, what has to put us on alert and, why not say it, stimulate us. It is in these moments when the greatest challenges arise and the talent of great professionals comes to light.
What are the axes of change in marketing?
In order to think about the marketing that will be necessary from now on, we have to start by defining the variables that have changed the context. From my point of view these axes are: Uncertainty : as I mentioned at the beginning of the article, uncertainty is the variable that is most affecting our lives in every sense. Economic crisis : derived from category email list this entire situation, we are entering a major economic crisis that is affecting many sectors. Changes in consumer behavior : we spend more time at home, we buy more online, we consume more digital content and services and, in general, we have returned to simpler, more basic habits and purchases.
The pillars of the new marketing
I am talking about the second revolution, although it could be the fourth or fifth. What I mean is that the COVID-19 crisis has accelerated digital evolution (I try to avoid the term digital transformation) exponentially. The movement limitations caused by confinement have made the digital channel Phone Number LT even more important. For companies, at certain times, it was the only channel available to market the companies’ products or services, and for people it became the main window to the outside world (content consumption, video calls, purchases, etc. etc. ) .). This has meant that companies that were digitally prepared have been able to better manage the crisis, and those that were not have had to evolve at a forced pace to try to adapt to the new situation.
